Someone Make This: A Video Game Section at Joann

Joann Fabric and Craft Stores logo

My wife, like most wives, loves going to Joann for crafty items. This is fine, except that she brings me with her.

There is nothing more dull than walking around the frames, the fabrics, and the scrap booking. Sure, the wood working area has neat stuff, but I’m not going to admit that to my wife! She’ll expect me to go more often.

While dragging my feet through the store, I decided that I would like this store so much more if they had crafts that I could get into, like video games!

The Product

From animation to engines, there are loads of software floating around on the Internet for people to buy and start making their own game.

And these are no RPG Maker games for the PlayStation. These are full-fledged, build-your-own-adventure studios just sitting out there.

Also, Joann’s stores feature products from beginners to masters. Likewise, the game-building softwares available offer all-in-one kits or specific pieces of a game.

Some who read this will note that several products are available for digital download. However, the average 40-year-old dad will not want to take the risk of buying online. And with all the identity theft, Joann stores can offer the security of buying from a trusted retailer.

The Service

Joanns offer classes for making specific craft projects at various times and days. These classes are free, but customers inevitably purchase materials in order to make the crafts with the instructor.

These are social events where moms exchange ideas and work on projects without having to deal with kids or spouses.

If Joann stores offered free Wi-Fi and an open room, people could buy the software on the same day than an instructor teaches them how to make a puzzle game, design a 3D character, or map a level.

By creating a social environment for people to learn the craft of making games, people make connections. By offering the products that other people are using, Joann makes more money.

The Win

Joann becomes the only retailer to offer video game software. And in addition to filling a market that no one else is tapping into, they also offer free classes to learn how to use these products.

The consumer’s husband gets a reason to like going to the craft store. Now, they can slink over to the fun part of the store and see if there’s anything they would like to start building. Also, beginners to intermediate builders can work on making their own games to show off to their friends and possibly start a career.

Final Words

Really, I just want a good reason to go to Joann. The store bores me to tears, and I beg my wife not to make me go with her. However, with one new product taking shelf space, the store goes from lame to awesome.


About Ben Davis

Ben writes for KWCR 88.1 Weber FM, Studio 76, the Signpost, and and can be contacted on Twitter (@GameTaffyBen) or at!

Posted on December 7, 2011, in Someone Make This and tagged , , . Bookmark the permalink. Leave a comment.

More Words

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )


Connecting to %s

%d bloggers like this: