Sony to Shoot for a Younger Demographic in 2012
Nintendo’s success among young gamers and families goes without saying, but now Sony is trying to hit the same market. Sony Computer Entertainment CEO Jim Ryan stated, “I think you’ll see us taking the console more towards a slightly younger demographic. More family market.” This would be a smart move for Sony because they already have success among core gamers, and their Vita is not looking good when it comes to hitting a broad demo.
Ryan goes on to say that core gamers will not be neglected with the shift, and that plenty of core-gamer oriented content will still be on the way. The competition looks tough for Sony in the future with the Kinect and Nintendo peripherals dominating gamers’ interests.